The collection went on sale in select stores at 8 AM. To handle the crowds, the first 420 people waiting in line were given colored bracelets that would determine when it was their time to shop the collection. Once inside, they were only given 15 minutes to shop, and could not buy more than four of the same product. It only took a few hours before most of the pieces, especially favorites like the beaded jacket, wool-blend cardigan, and fringe boots, were all bought up from the stores and being sold for triple the price on eBay. Still, the raised prices on eBay remain cheaper than what a detailed Isabel Marant jacket would typically cost, so it’s almost justifiable to buy from the site.
Meanwhile in cyberspace, the Isabel Marant collection didn’t launch on H&M’s website until noon that day. Unable to handle the high traffic on the website, H&M put online shoppers into a virtual queue. Unfortunately, by the time many refreshed their browsers, many of the pieces in the collection had already sold out online too.
I was thrilled to have snatched a very warm monochrome wool scarf from the collection, perfect for the winter, in addition to a not-so-warm but extremely chic printed silk scarf. As much as I love London, it's always nice to have a little Paris in your wardrobe! My wool scarf can be seen below.







